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市场营销专业  
 

       培养目标

      本专业培养适应21世纪市场需要、本专业培养适应社会主义市场经济建设需要,德、智、体、美全面发展,具有工商管理方面的基本知识和能力、掌握市场营销理论与实务和常用的市场营销方法和技巧、具有较强创新能力和实际操作能力的应用型人才。

      培养要求

      本专业学生主要学习市场营销及工商管理方面的基本理论和基本知识,受到营销方法与技巧方面的基本训练,具有分析和解决营销问题的基本能力。应掌握管理学、经济学和现代市场营销学的基本理论、基本知识;掌握市场营销的定性、定量分析方法;具有较强的语言与文字表达、人际沟通以及分析和解决营销实际问题的基本能力;熟悉我国有关市场营销的方针、政策与法规及了解国际市场营销的惯例和规则;了解本学科的理论前沿及发展动态;掌握文献检索、资料查询的基本方法,具有初步的科学研究和实际工作能力;通过江苏省计算机二级等级考试;英语应达到大学英语四级水平。

      主干课程

      管理学、微观经济学、宏观经济学、管理信息系统、市场营销、统计学、市场调查与预测、消费者行为学、广告学、营销策划、销售管理、营销战略、国际市场营销(双语)、营销渠道管理、服务营销、品牌管理、网络营销、客户关系管理等。


Training objectives

    We aim to provide graduates who are virtuous and intelligent, and fit the need of the development of socialist market economy. Students are trained with basic knowledge of economics and management and solid marketing theories. They will be creators and practitioners in all kinds of industries, e.g. finance, real estate, service companies, international companies.

Characteristics

    The major of marketing focuses on helping students develop capabilities on marketing strategy management, marketing research, marketing planning and marketing implementation with scientific, appropriate and efficient course structure. We collaborate with companies and oversea universities searching more opportunities for theoretical learning and practice. We put a lot of cases together with theories to improve students’ professional skills, which gives consideration to both academic and vocational education. Based on the Marketing Laboratory supported by central and local government, we take advantage of national marketing competitions to stimulate learning marketing knowledge and for examinations.

Main courses

Microeconomics, Macroeconomics, Management Information Systems, Statistics, Management, Marketing Research, Consumer Behavior, Customer Relationship Management, International Marketing (English), Logistics, Advertising, Marketing Planning, Sales Management, Marketing Strategy, International Corporation Management, Service Marketing, Brand Management, Multimedia Marketing, E-business.